How does a credit union define its operations in a way that doesn't say "banking"?

A CU can't engage in "banking," but credit unions often provide every service that banks do.

The incorporation form I have here says to indicate how the word "fiduciary" is to be used with repect to advertising, the business name, etc. The problem is that this question seems to be a bit of a trap insofar as it seems to invite usage of the word to indicate an intent to compete with banks for their business, which is of course not permitted.

Is it just a matter of wording something a certain way?

Also, I see that small CU's have a zero reserve req. I'm assuming that this allows for the "generation of deposits," as banks do.

Help?
Also: is there any reason why I can't start a CU with 5 friends, none of whom have fancy degrees... (or fancy h.s. diplomas even...)?

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Orignal From: How does a credit union define its operations in a way that doesn't say "banking"?